Aug 25, 2020
I once had a lawn maintenance business owner come to me for door hangers. He wanted a list of services he provided — like mowing, edging, and trimming — printed on them. My response was...
Continue ReadingAug 18, 2020
Many years ago I read a story about a family that lived near a football stadium. On game days people would park in their yard. They put up signs threatening to tow cars away but people would park t...
Continue ReadingMar 5, 2020
The first step to attracting new clients is to get noticed. But that is not enough. After all, we notice many advertisements everyday but have no interest in pursuing them. Your ad is wasted if som...
Continue ReadingNov 23, 2019
When you advertise in a crowded space, like the Pinterest page above, you need to do two things: First, you have to get noticed. You can use bright colors, crazy design, or, in this case, plain whi...
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