Being Different Can Be Good Marketing

Aug 25, 2020

I once had a lawn maintenance business owner come to me for door hangers. He wanted a list of services he provided — like mowing, edging, and trimming — printed on them. My response was...

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Is Your Advertising Believable

Aug 18, 2020

Many years ago I read a story about a family that lived near a football stadium. On game days people would park in their yard. They put up signs threatening to tow cars away but people would park t...

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When Getting Noticed is not Enough

Mar 05, 2020

The first step to attracting new clients is to get noticed. But that is not enough. After all, we notice many advertisements everyday but have no interest in pursuing them. Your ad is wasted if som...

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The Marketing Lesson I Learned from Game Theory

Jan 21, 2020

There is an important principle in game theory: Assume you have an intelligent opponent. This means that you must assume that, when you do something, your competitor will make the best decision he ...

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Using Curiosity in Marketing

Nov 23, 2019

When you advertise in a crowded space, like the Pinterest page above, you need to do two things: First, you have to get noticed. You can use bright colors, crazy design, or, in this case, plain whi...

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