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Using Curiosity in Marketing

Nov 23

When you advertise in a crowded space, like the Pinterest page above, you need to do two things: First, you have to get noticed. You can use bright colors, crazy design, or, in this case, plain white ...

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Where's Your Business Card Now? Part 2: Be Where I Can Find You

Nov 20

The last article was about a client being able to find you. The solution offered in that article was to give the client a promotional product, like a refrigerator magnet or jar opener, that would be s...

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Where's Your Business Card Now? Part 1: Using Promotional Products

Nov 19

  Sign Up for Our E-mail List - Click Here So you have a contact. You give him or her your business card and/or a brochure, proposal or something. Then, at some later point in time, the client ...

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Don't Just Market to Potential Customers

Nov 13

Sometimes it pays to market to people who are not potential customers. Medical providers market to doctors, not because they want the doctors to become patients, but because they want the doctors' pat...

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Less is More: Part Two - Advertising

Nov 05

One of the great things to do in advertising is tell a story. I've seen videos that keep going and going with no end in site. I've seen direct mail pieces with long stories about the product. These al...

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Less is More: Part One - Company Name

Oct 29

Once upon a time companies often had long company names: Kentucky Fried Chicken (KFC). The Great Atlantic and Pacific Tea Company (A & P), International Business Machines (IBM), and, of course, In...

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When Out-Gunned by Your Competition, Don't Do What This Auto Manufacturer Did

Oct 24

This is the Rambler American, a low-priced passenger car. The manufacturer, American Motors Corporation, is long gone because of their fatal mistake. They were competing with General Motors, Ford...

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Marketing Lesson - Florida Theatre

Oct 18

When I was young Forsyth Street in downtown Jacksonville, Florida, was where most the movie theatres were. First were the Imperial and Empress, and across the street the Arcade. But the Florida was on...

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Marketing Lesson - U-Haul Truck

Oct 13

Do you see the marketing lesson here? Yes, I see two. The first is the medium being used. U-Haul is getting a lot of exposure for almost free. Other than the cost of painting the back of the truck the...

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Don't Follow These Five Steps

Mar 05

There are five important steps to grow your business. The focus here is to attract new customers and keep them.We'll start by just cutting to the chase and listing them. We will later go into more det...

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